Obsidian Fleet Banner Exchange - FAQ
Topics
  1. What is a Banner Exchange?
  2. How does a Banner Exchange work?
  3. How long does it take to set up an account?
  4. How do I earn credits?
  5. What is an exchange ratio?
  6. What is a Click-thru ratio?
  7. How do categories work?
  8. Why do I have to wait for my banner to be approved?
  9. I lost my password, what can I do?

A Banner Exchange is a great way to get traffic to your site. In return for showing other banners on your site, you earn the right to show your banner on another site in the exchange. For each time you show another banner on your site, you earn credits, which are redeemed for exposure on another site in the exchange.
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When you show other sites banners on your site, you earn credits. Credits are automatically redeemed for exposures on another site in the exchange.
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Accounts can be set up in seconds! Click the Sign Up link to the left and sign up for an account. Once you are signed up, you can begin earning exposures immediately, but the Exchange Administrators must first validate your account before you can begin redeeming exposures.
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Credits are earned by showing other banners on your site! Once you have created an account and logged in to your Control Panel, you will have an option to Get HTML. Use this option to get the HTML code you need to put in your web page to start earning credits!
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An exchange ratio describes how many exposures of other banners on your site to earn a number of exposures on another site.

For example, a 3:1 ratio means that for every 3 exposures of an exchange banner on your site, you earn 1 exposure on another site. A 1:1 ratio means for every banner you show on your site, you get an exposure elsewhere.
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This ratio indicates an average of how many banners are displayed on your site before someone clicks on a banner.
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Categories are a great way to insure visitors on your site get banners that are appropriate for the content. Each account can define one category that best describes its content. Most websites these days really would fall under multiple categories, so choose the best one for your site.

You can also display banners for only a specific category on your page. The Get HTML page in your Control Panel contains details for doing this.
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This is so we can insure your site meets the content standards of the Exchange. This insures that all sites in the exchange meet the scope of the exchange.
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Use the Lost Password? link to recover your password.
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